Thirty years ago, when life was simpler, Dinah and Mia went to high school and university together. They used Filofaxes, colour coded their lecture notes and never submitted anything late. Then they pursued diverse careers overseas and still managed to complete their Australian tax returns on time.
Fast forward to 2018. Back in Melbourne, both married with children, working outside the home and herding cats inside it, a weekend chat landed on the topic of life admin. It was utterly out of control. Time. Tedium. Tension.
Dinah, a finance and operations executive, and Mia, a researcher and writer, are now on a mission to minimize life admin. To automate it, share it and delegate it.
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